Introduction to Marketing Woolworths Coca Cola †Free Samples

Question: Discuss about the Introduction to Marketing Woolworths Coca Cola. Answer: Introduction Woolworths Limited is a significant Australian organization with expansive retail intrigue all through Australia and New Zealand. It is the second largest organization in Australia in terms of revenue, and overall second largest in New Zealand. In addition, Woolworths Limited is the greatest takeaway liquor retailer in Australia, the largest inn and gaming poker machine head in Australia, and was the world's nineteenth largest retailer in 2008. Woolworths opened its initial store, the Woolworths Stupendous Bargain Basement, in the old Imperial Arcade Pitt Street, Sydney, on 5 December 1924. The new Woolworths store was an innovation; it was the world's first retail store to utilize money registers that print receipts for customers. The first food store of Woolworths in New Zealand was opened in Auckland in 1956, and supermarket in 1971. Why Coca Cola? The brand chosen here is Coca Cola. The decision to choose Coca Cola is because at present, it is focusing on the needs of the consumers. They are listening carefully to the customers and every strategy is made by placing customers at centre of the business. Their thinking is that by focusing on customers, business will flourish and grow. Coca Cola believes that customers generally buy a product when they see value in it. The value is seen with price and quality and quality is the non-price characteristic that lets a customer to make purchasing decision. The quality is visible by their one brand global strategy of marketing. The company is working with several health organizations including WHO (World Health Organization) to support their recommendations such as the daily intake of added sugar by an individual should not exceed 10 percent of their daily calorie intake. Considering Coca Cola in Woolworths, it helps in generating revenue for Woolworths, also Woolworths mixes it up with different foods and provide various options, thereby attracting more people, and increase the sales of Coca Cola. Segmentation Market segmentation is a marketing principle which splits the complete market set up directly into smaller subsets comprising of customers with a related taste, requirement and inclination. It is not possible for an organization to fulfil the needs and wants of every single person. This is the reason to use market segmentation to separate the clients into gatherings of individuals with common attributes and necessities. Coca Cola considers different factors while segmenting their target market for supermarket Woolworths. The factors are: Demographic: The people of age-group 13-24 are the focus point of Coca Cola. They do not segment on the basis of gender because both the genders like it. Socio Economic: The financial condition of the country is perfect for the advancement of supermarkets like Woolworths. Coca Cola sold at Woolworths is for every class of society. Psychographic: The way for living of the Australians is high. The extra cash of the masses is high, but Coca Cola utilizes no particular lifestyle or income group because most of the consumers are students, family oriented and mobile generation i.e. youths. They use it because they enjoy drinking Cola. Behaviouristic: The good thing with the consumers of Coca Cola is that they are loyal to it. The target market is health conscious and Coca Cola is already into it. This ultimately benefits Woolworths. Targeting A target market is basically a group of people selected by a company to fulfil their need of a product or service. To identify the target market is a necessary step in development of a marketing plan. The choice to select the target market will depend upon several factors such as the performance of competitors in the selected segment, size of the segment, and do the company has strengths to appeal particularly one group of customers. The target market of Coca Cola is broad because of its popularity. The brand has innovated and launched variants according to the needs of customers. 13-24-year-old people are the main target and it has avoided advertising for children below 12 years of age. This is a responsible marketing strategy. The company is also disclosing nutritional value of its variants that helps the parents to decide to buy correct one for their children. It is targeting health-conscious customers. The advertisements depict the young, affluent people as the target. Positioning The requirement of the consumers or concept about the product should be understood and the reflection should be seen in positioning. First thing to consider is the reason for customers purchasing the product than those of the competitors. This helps in determining the best way to position the offering. Second thing is to create a value proposition that clearly explains how the offering will meet the requirements better than any of the competitors products. Coca Colas positioning in Woolworths brings success to both of them. When Coca Cola is sold at Woolworths it is the result of an effective planogram. One old phrase eye level is buy level is what works here. The higher priced variants of Coca Cola are placed at eye level and other low-price items that are easily sold are placed below or above the eye level. Coca Cola has understood the principle: think global, act local very well. It mixes with other products offered at Woolworths to offer a great combination. It has become a part of daily life and has resulted in consumers high level of loyalty. This automatically works in increasing the sales for organization. With various advertisement involving Woolworths, it positions itself in the minds of consumers. Conclusion A basic key investigation of Coca Cola in Woolworths has been done with a view to assess the vital procedures that have been attempted by the company and the execution of entire examination has demonstrated that Coca Cola in Woolworths is centered especially towards achieving larger amount of development in its operation. Two things that Coca Cola needs to worry about are the aging of loyalty group 13-24 and stopping advertising for children below 12 years of age as bot the factors can impact sales.